A private travel atelier for the Russian-speaking premium market.
Focused on Dubai and Abu Dhabi.
Latitude 25 is an independent atelier based in Russia, working with the United Arab Emirates first. We do not run a catalogue and we do not sell packages. Each itinerary is built for a single client, from a conversation rather than from a price list.
That means low volume and high value per booking. We would rather place twenty guests a year in the right room than two hundred in whatever was available.
Our founder has travelled the Emirates for five years and photographs them professionally. The brand is built on that first-hand knowledge, not on supplier feeds.
| Market | Russian-speaking, based in Russia and the CIS |
|---|---|
| Profile | Couples 30–50, families with one or two children, small groups of friends |
| Room category | Club level, suites, private-pool villas |
| Season | Year-round, with a deliberate focus on May–September |
| What matters to them | Privacy, service that remembers them, food, quiet |
On the low season. Most agencies in our market sell the Emirates from November to March and disappear for the rest of the year. We build itineraries for the summer as well — interiors, spa, dining, desert at sunrise. Our guests are not looking for a beach in August; they are looking for a reason to travel then.
Through licensed Russian tour operators. Russian law requires a package holiday to be sold through a registered tour operator holding financial guarantees. For full packages we work through our contracted operators and their DMC structures in the UAE.
Direct with the property. For accommodation-only bookings, extended stays and bespoke arrangements we prefer to work with the hotel directly — through your reservations team or your preferred B2B portal.
Payment, invoicing and commission terms are agreed per property, and we can accommodate your standard agent agreement.
Thirty minutes with your sales team and a look at the room categories we would actually sell. We cannot recommend a property we have not walked through.
Registration in your travel-professional programme, so that we know your product from the inside before we place a guest in it.
One person on your side we can write to directly. Most of what we ask is not standard — a connecting suite, a late checkout that actually happens, a table without a view of the buffet.
Our founder is a professional photographer and cinematographer. Every property we work with is shot in our own visual language — dark, warm, unhurried, closer to editorial than to a brochure.
Material is produced for our own channels, and we are glad to share it with the property for its own use. No fee, no licence complications: usage terms agreed in writing before the shoot.
If that is of interest, we can discuss it during the inspection.
We are in the UAE from 11 to 22 November and would be glad to meet.
